Rebutting Arguments to Legalize Euthanasia or Assisted Suicide Essay

Rebutting Arguments to Legalize Euthanasia or Assisted Suicide      Ã‚   This essay focuses on several of the most common arguments in favor of the legalization of euthanasia or assisted suicide - and rebuts them. The language is simple, or, as they say, in layman's terms so as to be easily understandable. The sources are from professional journals, internet websites, and news outlets.    The first common argument favoring euthanasia or assisted suicide is this: "Since euthanasia and assisted suicide take place anyway, isn't it better to legalize them so they'll be practiced under careful guidelines and so that doctors will have to report these activities?" That sounds good but it doesn't work. Physicians who do not follow the "guidelines" will not report and, even when a physician does report information, there is no way to know if it is accurate or complete. For example, the Oregon law requires the Oregon Health Division (OHD) to collect information and publish an annual statistical report about assisted suicide deaths.(Oregon) However, the law contains no penalties for health care providers who fail to report information to the OHD. Moreover, the OHD has no regulatory authority or resources to ensure submission of information to its office.(Prager) Thus, all information contained in the OHD's official reports is that which has been provided by the physicians who pr escribed the lethal drugs and only that which the physicians choose to provide.    The OHD even admitted that reporting physicians may have fabricated their versions of the circumstances surrounding the prescriptions written for patients. "For that matter, the entire account could have been a cock-and-bull story. We assume, however, that physicians wer... ...19, conducted by Hebert Research, October 31, 1991, and within one week following the November 5, 1991 vote. Five days before the vote only 9.7 percent of those opposing the measure cited religious reasons for their opposition. Following the measure's defeat, individuals who had previously indicated support for Initiative 119 were again surveyed. Of these previous supporters, 15 percent subsequently opposed the initiative. Religious reasons accounted for only 6.1 percent of this eventual opposition.    Transcript from audio tape of "On Target," WVON Radio (Chicago). Debate between Rita Marker and T. Patrick Hill, September 26, 1993.    Van der Wal,G. P. J. van der Maas, J. M. Bosma, et al., "Evaluation of the notification procedure for physician-assisted deaths in the Netherlands," 335 New England Journal of Medicine (November 28, 1996), p. 1706.

Understanding the Value of Creativity in Advertising

Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things. † (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process, advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades.The changes have been good in terms of Technology advancement, Medium and more methods to attract consumers and on Creativity. This study represents how creativity impacted advertising and understanding the value of creativity in advertising through the Review of various literatures. The importance of creativity factor in advertising has got wide recognition by many researchers, practitioner, but there is a miss of true & systematic research to define advertising creativity and how it relat es to ad effectiveness.The review study discusses some campaigns that have left their strong impression on consumers. The presented review study tries to come up with some evidence of creativity by reviewing expert views, past literature in advertising and marketing. The study discusses different forum on how creativity works, and what makes an ad to travel good or poorly. It summarized the value of creativity in advertising through Expert interviews, published material and related secondary data to understand the logic. Methodology: This study used a review study method to analyze the secondary data & observations.David Ogilvy once quoted that â€Å"If it doesn't sell, it isn't creative. † In this review study researcher  has analyzed secondary data through the series of interview, expert comments, and live cases of various literatures and through live observations to understand the value of creativity in advertising. The review paper includes a various article, discussion and market insight from the leading marketers, creative director insights about how this promising form of advertising is constantly evolving. INTRODUCTION AND BACKGROUND: Creativity is seeing something new when you look at something old; it is all heart of civilization and is the driving force of revolution†-David Ogilvy It is an accepted fact that there should be an element of creativity in an advertisement. This creativity is something new, unique, extreme attractive and appealing to the consumers. In fact, advertising itself is a creative process. It is the outcome of long term planning and hard work on the part of the copy writer & creative director who prepares & shapes the final copy of advertisement. http://www. baclubindia. com /forum/files/37_37_creativity_in_advertising_project_report. doc In today’s media landscape advertisers find it even more challenging to break through the clutter of competing ads in order to shape consumers attitudes and intentions. A good alternative strategy to greater advertising spending may be more creative advertising. Understanding the fact that creative ideas do not come over night they are required to be developed through systematic thinking. Breakthrough ideas might appear to be instant or impulsive, but they are not.They are based on sound strategy, outstanding visuals and copy, and the correct application of timing and media. The art is in ensuring that all elements of communication work together so that the end result is more powerful and effective. http://crackminds. com/? p=221 There are much bold evidences that significant changes faced by this industry. Some of these changes are good: big ideas, innovative partnerships, & interesting new work, that show what advertising can do for brands.Advertising allows you to communicate a salient message to a large group of consumers faster than any other form of communication. It allows you to truly connect with your consumer; it gives you an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, honest awareness and accurate that there are products, places, styles or sensibilities that cry out for attention or action.To do that there are various styles of advertising, a soft sell or a hard sell, a subtle approach or a blatant approach, an informative style, humor or a modern and edgy one. Style will always change: with the product or service you are selling; with the timing of the message and with the medium you are using. But important aspect is how you can engage your consumers to watch that Creative challenge you took with the blend of style.The important thing is finding the right balance between defining a good creative message and execution. The true craft is in identifying ways to interest consumers in what is being offered at the same time justifiable creativity. A creative strategy can put you on the right course, but in a wor ld filled with distractions and clutter you must develop communications that capture consumer attention and interest. The key is delivering the selling point in an interesting, single-minded, non-contrived manner.Some advertising sells brands. Great advertising also builds them. Advertising might, at times, trod on the fine line between creativity and ethical considerations. Creativity makes advertisement popular among the consumers and motivates them to purchase advertisement specific product. The advertising message is received well by the target audience for follow-up action. LEARNING FROM PAST: SOME HERITAGE BRANDS AND RECALL VALUE In India there are some brands who have acquired distinct space in consumer mindset.These brands played very important role in initial marketing era, and managed to become an unforgettable brand for Indian households. These brands have endured the test of time. Colgate Toothpaste, Vimal, Pear's soap, Mysore Sandal Soap, Woodward's Gripe Water, Dabur, Amrutanjan balm, Vicco, Pond’s, Surf, Amul and Prestige Pressure Cooker are symbols of heritage brands of India. Some of these brands are represent the Indian culture. Sometimes the brand relies heavily on product and price features, rather than advertising creativity.The recalled values of some of these heritage brands are higher than today’s brands, the Colgate’s Surkasha chakra, Vicco’s jingle â€Å"Vicco turmeric nahi cosmetic† Advice of lalita ji for Surf,† Surf ki khariddari mai hi samjhdari hai†, Bajaj with it all time hit tagline ‘Hamara Bajaj’, or it be Lux with tagline â€Å"filmi sitaron ka saundarya sabun†, & Dalda-vanaspati was a impressive success and ruled the perch during its time, the unforgettable Liril campaign, the ad was all about waterfalls, abundant water and the girl splashing about in total abandon singing â€Å"la la la la laaa†.The ad was major success & very much appreciated, at the same time it became the highest selling premium toilet soap in a period of two years. Basically Most of the Heritage brands appeal to many age groups, probably the product /brands is what used by one generation, had been used by the previous generation and is used presently by the current generation. Understanding the success mantra behind these heritage brands can be tough but there are strong evidence stating towards their advertising appeal.The uniqueness of the campaign leads towards the high recalling. The frequency of television commercial was less and during that era there wasn’t much competition and managed with only National TV channel, â€Å"Doordarshan† these brands made their presence heavily on consumers, whereas Today’s as a competitive market emerged in various categories i. e. soaps, shampoos, TV’s fridge, Air conditioner and computers so did the media options to reach more people. THE CAMPAIGNS: HOW CREATIVITY WORKS?The current scenarios focuses that advertising has altered in many ways, now advertising become more and more creative, and getting real. Creativity increases the brand value. There is enough evidence that value for a brand will be formed through creativity. With Pointing on India’s phenomenal growth, it has become even more important for ad agencies and their clients to gear up together to meet challenges that come with such expansion. Creative ideas have no boundaries, Ideas can strike anytime.A successful & great creative idea can give brands the required thrust to explore new heights. It is very important that with creativity involved in advertising it should not forget its basic agenda –of informing, convincing, and selling. Creative advertising needs to intelligent, sharp, imaginative to the point and extremely catchy. It must motive people to purchase advertisement product. The message and appeal made should be able to make positive impact on the consumers. The creativity develops n ew useful ideas which further fulfill the desired requirement.Creativity should focus the attention of the customer on the product and he must feel the urge to have that product for same benefit. This suggests that creative advertising should be able to create demand for the product when it is introduced for the first time. Some of the distinct creative ads impacted hard. VODAFONE’S Creation â€Å"The Zoozoo†: After successfully rebranding â€Å"Hutch to Vodafone† Vodafone Essar Limited, the India-based subsidiary of the global mobile network operator, Vodafone started expanding its presence in pan India.The new avatar of Vodafone is â€Å"Zoozoo† has created a new dimension of creativity. The Zoozoos advertising campaign highlighted the different value added service (VAS) offered by the company. This creative aspect got huge appreciation from the customer and they say you simply Love them and you just can’t ignore them. The Zoozoos were everywhere . The creative ad series of 30 TVCs, were Created by Ogilvy & Mather for IPL Season 2. The Zoozoos Coffee Mugs and T-shirts became instant hit in the market.Prior to this what Vodafone did to show the transition from Hutch to Vodafone, ad agency O&M launched a rather direct, thematic ad showing the trademark pug in a garden, moving out of a pink colored kennel symbolizing Hutch, and making his way into a red one (the Vodafone color). A more energetic, chirpier version of the ‘You and I’ tune associated with Hutch, plays towards the end, as the super concludes, ‘Change is good. Hutch is now Vodafone’. Public Awareness: A simple public awareness TVC shows a man manipulating a remote control toy car in an office set up.He receives a call and tries to answer it with continuing to manipulate the controls of the car. The car crashes. The message is clear and gets across with no extra layers. Driving while talking on a mobile can cause accidents. ‘IDEAâ€⠄¢ Cellular: The ideas of Idea cellular campaign were worked really well. It has been an interesting and almost ‘off the track’ ride for the brand belonging to the Aditya Birla Group. This cellular service used its brand name â€Å"idea† and real social issues to successfully showcasing its message in the consumer’s mind.The campaign shows ugly reality in the social and political arena in India, it’s very unique and different combination of creative aspect, â€Å"What an Idea sir ji† campaigns raised issues related to Caste wars, Education for all, Democracy, health Campaign, ‘walk and talk’. The creativity of ideas worked well, while the team is well aware that most of the solutions it propagates in its ads may seem improbable, but at least it makes people think. The job is done if consumer also starts saying â€Å"what an Idea, Sirji!! There are many creative ads which made a direct entry into customer mind.Camlin’s Per manent Marker made a distinct effect on the consumer it leaves Lowe Lintas, devised a cool concept for the brand to advertise the product. This time this is OOH advertising, the simple but eye-catching hoarding, with the three cut-out men having mechanically-backed moving limbs, trying to wipe off the words written in bright red, also displays the product – the permanent marker. The category of permanent markers are a very low involvement, in such scenario also ad agency had done clutter breaking, and at the same time, something that brings out the essage clearly – here the message being ‘permanent'. † WHAT MAKES ADS TRAVEL GOOD OR BAD; A REALITY CHECK There are numerous factors play roles in determining whether advertisement travel well or poorly. Marketers need to test multiple markets to get a full understanding of an ad’s likely effectiveness, but it becomes equally imperative to understand what it takes to beat the odds and create a truly Creati ve Advertising. The combination of creativity and the characteristics of ads that travelled well are, Children, Celebrities, Music, Humor and Emotions.In India presence of Celebrities makes a big difference and this can work across markets. True to the phenomena that the famous celebrity can contribute to an ad travelling well but the ultimately success comes down to the power of good copy. Humor, this word will now be associated with advertising for a long time to come. Humor can work greatly well, probably because it was cracked not long ago by the advertising fraternity, Or probably because the otherwise fretting Indian audience feels largely pepped up with humor in ads, and therefore, there are more chances of an ad acquiring mind space.Whatever be it, it's a formula which now everybody is trying hands on. Some ads are surely worth the effort. Particularly when it comes from visual and music, the examples can be ‘Happydent white’, and the great ‘Amul butterâ⠂¬â„¢ print series with â€Å"Amul girl† , ‘Fevicol’ ads, ‘Mentos’ , Vodafone ad Children in the ads can certainly help to travel well it is not simply the cuteness that adds to creative portability, but rather the child’s unique perspective and reaction to an event within the ads.An excellent example is â€Å"Dirt is Good or ‘Daag Achche Hai'† ad for Surf Excel, in which a brother â€Å"fights† the mud his sister fell into. And the recent on which shows a little boy pretending to be a dog in order to make his teacher, who has just lost her dog, smile. Of course, in the process his white uniform gets mud spattered and totally worthy of a Surf Excel wash. This one from Lowe Lintas tugs the heart strings. This campaign sticks to its ‘Daag Achche Hai' premise.Bank of India showing kid with piggy bank is yet another creative scoop. At the same time advertising that generates an emotional response also has its own benefit, like it can help generate engagement and memorability and it can help the emotions transfer to the brand shaping the brand perception. Dove’s real beauty campaign is perfect example. CREATIVE ADVERTISING: IS THERE A STRONG NEED: Most brands in the same category deliver more or less the same functional benefits and answer the same needs of the consumers.With so many products on the market having the same function, the only way to position a product, service, or company differently from anything else in the same category is through creative development in advertising. Today traditional advertising is losing its sheen. The biggest problem with traditional media is that consumers today have lots of choice for ad avoidance. The fragmentation is very high and there is very less scope of customized message for all. The Indian consumer has changed if we focus on this issue there is a lot more on the menu to choose from.Now the message unlike the past is no longer a one way process. But public opinion is far more mobilized, they have immediate platform for expression. The expert believes that the creativity in advertising could never exist in isolation without a context. The success of final product completely depends on empathy and the relevance of message it intends to deliver. The trigger for ideas and insights must necessarily come from the environment. The new millennium is just decade old, advertising, which is about creating demand, also has undergone a complete transformation.Many things have changed and many things have stayed exactly the same in this industry. The media agencies have witnessed the tremendous growth in skills set. If one critically analyze, â€Å"advertising reflects the mood of the times. The simplistic inform-persuade-sell mode worked beautifully for a long time but once communication became sophisticated, technology entered, there was a paradigm shift. Multi-tasking became the order the day. It is not uncommon to see today’s kids on the mobile while hitting the net, right?So in this age of Youtube, Twitter and Facebook, advertising content has to keep pace. It can’t be as direct, naive and simplistic as it once was. The new-age consumer would dismiss it, straightaway. † For hard-core information and details about products and services that are in the hi-ticket category, the internet provides it all; one doesn’t have to completely depend on advertising. So the job of advertising today is to primarily push the brand in an endearing fashion that triggers the recall factor, and examples discussed indicates that ‘creativity’ stored better recall value.Unlike other businesses, advertising is ultimately a people's business. Thus creative advertising that sells is the results of three ingredients: people, information, and environment. If you create the appropriate environment for creative people with right information, they can create great advertising. To make the right enviro nment, Ad people must bond together as a ‘team' not as individual. Therefore, creative advertising that actually sells is the result of ‘team work. ‘ This is one single most important characteristic of creativity in advertising business.Creativity resulting from ‘team work', effectiveness and communication, these are the key factors in successful advertising campaigns. The Ad agencies must strive for balance between them. How many TVCs of toothpastes, soaps, creams, shampoos, of different companies could were differentiated from one another? Examples are many, all toothpastes promises white teeth & fresh breath some shampoos promise Zero Hair Fall, another one promises Zero Dandruff and remaining guarantee strong, shine and strength.With creative ads they can certainly communicate it differently so as to create a distinct brand image in the minds of the consumer,† Consumers often remember and memorize the creative ads than the product; rarely any advert isement makes the product memorable. So understanding the various dimension of advertising creativity is important. To fully understand creativity, one would need to expose what factors are generally held to comprise it. Some dimensions are Novelty, Meaningfulness, Well Craftiness, Positivity, and Humor.

Middle Managers

Managers are the most important human resource in any organisation because they are charged with the responsibility of ensuring that the organisational goals are achieved within the specific time through spending less financial resources. Both organisations and people need each other to further their different goals or objectives. Therefore if mutuality is missing, it makes no sense in trying to assemble a group and develop a cooperation because there is no common base on which to build. Therefore, for attainment of organisational effectiveness, human resource and especially the middle level managers is the most important asset that must be paid attention by the management.Management practices are employed by middle managers in order to enhance the effectiveness of any organization including learning institutions, and these management activities are planning, organizing, leading, and controlling. The middle managers through the planning function is responsible in coming with a schedu le of business activities that will result to attainment of the set goals. The middle managers outline what to be done and the expected output from the employees.The organizing function of any organization has to deal with the issue of allocating the tasks to the employees respectively according to their competence. Resistance by the workers may be experienced if the allocating process used is viewed to be inappropriate and oppressing which always leads to poor organization performance. So middle managers have to convince the employees that everything will be okay and there interests will be taken care of.The leading/directing function of any organization is faced with the tasks of demonstrating to employees how to do various activities and also involves the employment of charismatic leaders in form of middle managers who can influence the employees towards positive attitude of performing their work and also capture the attention of the top management. The Controlling management pra ctice by the middle managers is responsible for monitoring the results of any undertakings and thus can make any corrections or adjustments if need to do so arise. (Maund, 2001)There are three levels of management in any organisation. The first level is the top level managers who include the senior managers and the executive officers and they are responsible for formation of organisational goals and objectives and they play an important role in decision making process. The second level is that of middle level managers who are responsible for ensuring that all the functional strategies from various departments are workable and can be achieved with certainty.This level of management is the most critical one in that both the lower and top management attracts attention regarding to various activities within the firm.   For example, the top management may exert pressure on them to achieve better results while the lower management may want them to reduce their level of supervision withi n the workplace. The third level is that of operational management or lower level managers who ensures that organisational activities are undertaken to achieve the set objectives or goals. . (Dale, 2001)How Middle Managers can meet their demandsAccording to the latest research, reports suggests that middle level managers have a discrete and decisive function in all organisations   particularly in the learning institutions and they do not only act as a medium between the top managers and the subordinates. Middle managers in many learning institutions in an effort to be effective and efficient in the workplace have the responsibility of balancing the ever competing demands of their roles brought about by conflicts from both the top management and the subordinates or the low level management. In order to attain the above objective this middle level managers have embarked on various critical roles in order to avoid any misunderstandings in the workplace and thus achieve the desired ou tput. Such roles include the following: (Fiddler, and Atton, 1999)Middle managers in learning institutions act as change agents within these organisations. Globalization has taken the centre stage almost in all sectors of the economy including learning institutions. There is increased interaction of people from different cultures, societies, and various backgrounds in undertaking various business activities with the aim of achieving their goals for example opening learning branches in other countries. Because of invention of advanced technology the world has increasingly become a village and as a result global business is the modern form of business in this 21st centuryBecause of globalization in relation to learning institutions there have been great disregard to national borders, governments have lower hand in controlling the flow of their economies and large companies including learning institutions are now not restricted to only one particular country as it was before. Middle le vel managers in learning institution have to cope with changes brought about by this aspect of globalization and they should brief the top management on decision making process. They also have the task of ensuring that the teachers in this institution are equipped with skills, expertise, and knowledge that can tap new knowledge from other people from different countries without hindering the learning process.Middle managers have the duty of being a strategist in order to cope with the increasing demands from both the top management and the low level management. This implies that they have the tasks of ensuring that the strategies formulated by the organisation are implemented and executed in a good way that will lead to achievement of goals. They should therefore have the ability to interpret direction from the top managers in to functional departmental strategies and policies that will avoid any conflicts in the organisation and those plans must be viable and supportive for the mis sion of the organisation. (Baker, 1999)In order to enhance this responsibility the middle level mangers must pay much attention  Ã‚   to formulation of workable strategies. A strategy may be defined as the calculated means by which the enterprise deploys its resources to accomplish its purpose and basic objectives under the most advantageous circumstances. Therefore the middle level mangers have the task of ensuring that the organisation   for example learning institution must be overall low cost effective system which will ensure good returns for example high performance through use of competent teachers and using of advanced technologies. So the work of middle managers is to ensure sourcing of competent teachers and application of approved high quality technologies e.g. the use of white boards.Middle level managers must also act at ethicists in any organisation in order to balance the competing demands brought about by the interactions with both top and low level managers. Thi s role implies that the middle managers especially those from learning institutions should develop a system that will help them sustain pressure from both top managers and subordinates in the process of promoting moral conduct within the organisation   that will foster good results. For example teachers will be motivated to lecture/teach and students too will be motivated to work hard and achieve their results.   The other role middle managers have to embark on is the responsibility of being a team player in the organisation or in the workplace. (Klagge, 1998)This implies that the middle managers must show commitment and support cooperation among the top management, low level management or the subordinates and themselves. For these middle managers to maximize the concept of teamwork in the organisation then they should emphasize on formation of groups within the workplace.A group can be defined as social unit which people interacts face to face when working. If an organisation e mphasises group work then it is more likely that good results will be achieved. Sometimes some kind of work require teamwork participation in order to achieve goals, so managers should encourage group decisions too because they bound to succeed unlike individual decisions. With the concept of teamwork for example the subordinates will be motivated when they work together with the subordinates e.g. head teachers working together with teachers in trying to achieve good learning process.The other role that will help balance the competing demands in an organisation is that of being the mentor of employees especially the subordinates.   Leading by example for example engaging in groups with the subordinates and demonstrating what the subordinates are supposed to do. Also to get admiration from both the employees and the top management they should act as top manager’s advocate to subordinates as well as being subordinate supporter to top level managers.Another useful role that wi ll balance the competing demands is that of middle managers embracing the concept of being tacticians. This means that middle managers have to understand the organisational environment e.g. internal and external factors that may cause conflicts within the organisation. The main aspect of being tactician is that of middle managers encouraging collective decision making thus parties involved in carrying out duties will be motivated to work because they were part of the decisions arrived. (Fiddler, and Atton, 1999)Advice to Middle ManagersFor these level of managers to be effective and efficient in the organisation   and more so to be able to balance the competing demands they need to be committed in their roles and especially being change agents in the learning institutions. Proper communication is essential to any organisation or group effectiveness and learning institutions are not exceptional. Research indicates that poor communication is probably the most frequently cited source of interpersonal conflicts. It is only through transmitting meaning from one person to another that ideas and messages can be conveyed.Communication can play the following functions; controlling employee’s behaviour, motivating the workforce, provides a release for emotional expression of feelings and performs the role of facilitating decision making in organisation. Proper channels of communication should be put in place in learning institution and this will help the organisation to attain their set goals for example teachers reporting to their head teachers then the head teachers to senior managers then to the executive arm respectively if there have been a problem to be solved. (Edmondson, Bohmer and Pisano, 2001)Leadership is another concept that middle level managers should emphasize on. Without proper leadership, organisation’s effectiveness and efficiency cannot be achieved and bad leadership in an organisation may cause poor results and thus lack of attainment of objectives.   It should also be noted that not all managers are leaders and not all leaders are managers. Leaders can emerge from within a group as well as by formal appointments to lead a group. A good leadership style should be adopted in an organisation and especially in the learning institutions.This implies the way in which the functions of middle managers with particular regard to the concept of leadership are carried out. Styles like autocratic style of leadership should be discouraged as this does not give the opportunity subordinates in decision making and only top managers are responsible to do so. Learning institutions should prefer the use of democratic style of leadership whereby the focus of power is more with the group as a whole and not in the top managers and there is greater interaction in the group. The middle managers of learning institutions should practice laissez faire style of leadership in that the employees especially the subordinates are left to choo se groups for themselves and make their own decisions that will help them achieve the organisational goals. (Azzar, 2001)The middle managers’ impact on control mechanisms in any organization is great and immeasurable.   It is therefore important that managers look for convenient, cost-conscious and appreciated ways of control mechanisms in order to build a dynamic, committed and, a motivated workforce that will result in better productivity and profitability of the organization thus enhancing effectiveness and efficiency of the organizationConclusion:For middle level managers to meet the demands of top management as well as that of subordinates they should fully define their roles to avoid conflicts that may arise in the course of work. They should also use proper leadership and good communication skills in order to achieve the organisational effectiveness. Middle level managers has a greater need to understand organisational   behaviour in order to achieve the organisati onal   effectiveness and particularly in learning institutions and much attention should be directed to people, structure, technology and the environment.Organisational   effectiveness can only be achieved if the middle management is be able to incorporate good leadership, motivation, a well defined organisational   structure, forming group dynamics and setting up good structures for communicating in the workplace. The organisations should also be flexible in the sense that they should be ready to cope with change without affecting their productivity.References:Ardts, J. (2002): Developing people in line with corporate needs. Human Resource Management International.Azzar.J. (2001): The Heart of School Leadership-Educational LeadershipBaker, D. (1999): Strategic Human Resource Management-Performance, alignment, and management. Librarian Career Development.Bhindi, N. (2003): Practicing creative leadership- Pipedream or possibility? The Practicing AdministratorDale, M. (2001): Th e Art of HRD: Developing Management Skills  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   , Vol. 3, New DelhiCrest Publishing HouseEdmondson, A. Bohmer, R. and Pisano, G. (2001): Speeding up team learning. Harvard Business Review.Farson, R. and Keyes, R. (2002): The Failure-tolerant leader. The Innovative EnterpriseFiddler, B. and Atton, T. (1999): Dealing with poor performance and range of solutions in poor performing staff in schools and how to manage them. London and New York, RoutledgeKlagge, J. (1998): The Empowerment Squeeze-Views from the Middle Management Position. Journal of management development, 17(8)Maund, L. (2001): An Introduction to Human to Human Resource Management: Theoryand Practice: Macmillan, Palgrave

Free Essays on Utalitarianism

Utilitarianism is the ethical doctrine which essentially states that which is good is that which brings about the most happiness to the most people. John Stuart Mill believed that the decisions we make should always benefit the most people as much as possible regardless of the consequences to the minority or even yourself. He would say all that matters in the decision of right versus wrong is the amount of happiness produced by the consequences. In the decisions we make Mill would say that we need to weigh the outcomes and make our decision based on that outcome that benefits the majority. For Mill, pleasure is the only desirable consequence of our decisions or actions. The Judeo-Christian ethic embraced by Augustine places questions of right and wrong under the authority of a divine creator - God. The Judeo-Christian ethic can be summed up in one word - Love. In Matthew 22:40 Jesus says: â€Å"Love the Lord your God with all your heart and with all your soul and with all your mind. This is the first and greatest commandment. And the second is like it: Love you neighbor as yourself.† When Augustine said, â€Å"Love God and do what you will†, I believe he is asserting the fact that when a person loves God truly he or she is in God’s will. John 14:15 says, â€Å"If you love me, you will obey what I command.† If a person obeys God which is loving God and loving his creation then a person is in his will. The decisions made by a person in God’s will are thus ethical decision in view of the fact that God is the ultimate moral authority. To help his creation in determining right from wrong he has provided the Bible. Although not every ethical question is covered in the Bible he has also given us his Spirit for guidance. Utilitarianism like the Judeo-Christian ethic is viewing others in a high regard. Utilitarian desire the greatest happiness as an end and the Judeo-Christian perspective seeks love and obedience to God. These two ethical... Free Essays on Utalitarianism Free Essays on Utalitarianism Utilitarianism is the ethical doctrine which essentially states that which is good is that which brings about the most happiness to the most people. John Stuart Mill believed that the decisions we make should always benefit the most people as much as possible regardless of the consequences to the minority or even yourself. He would say all that matters in the decision of right versus wrong is the amount of happiness produced by the consequences. In the decisions we make Mill would say that we need to weigh the outcomes and make our decision based on that outcome that benefits the majority. For Mill, pleasure is the only desirable consequence of our decisions or actions. The Judeo-Christian ethic embraced by Augustine places questions of right and wrong under the authority of a divine creator - God. The Judeo-Christian ethic can be summed up in one word - Love. In Matthew 22:40 Jesus says: â€Å"Love the Lord your God with all your heart and with all your soul and with all your mind. This is the first and greatest commandment. And the second is like it: Love you neighbor as yourself.† When Augustine said, â€Å"Love God and do what you will†, I believe he is asserting the fact that when a person loves God truly he or she is in God’s will. John 14:15 says, â€Å"If you love me, you will obey what I command.† If a person obeys God which is loving God and loving his creation then a person is in his will. The decisions made by a person in God’s will are thus ethical decision in view of the fact that God is the ultimate moral authority. To help his creation in determining right from wrong he has provided the Bible. Although not every ethical question is covered in the Bible he has also given us his Spirit for guidance. Utilitarianism like the Judeo-Christian ethic is viewing others in a high regard. Utilitarian desire the greatest happiness as an end and the Judeo-Christian perspective seeks love and obedience to God. These two ethical...

Coursework Helper Essays

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Women in Swimming Essay Example | Topics and Well Written Essays - 2000 words

Women in Swimming - Essay Example o are ugly will feel jealous; the press photographers will do their professional duty, clicking pictures from different angles and with different viewpoints. The winner swimmer will attain international fame, and become overnight a sex symbol as well. Physical beauty and swimming ability are an awesome combination. One has the potential to become a crossover world star overnight. One may be the cover-page girl and the editors are sure to select the most provocative pose amongst the dozens of photographs their lens man has been able to get. Commercialization has crept in and the female swimmer is posed in a sexualized manner. She may do it willingly or the cameraman might have clicked her in that position. A female swimmer’s achievement in sports lasts for the duration of the performance but her sexy poses are cashable and marketable for many years. The athletic performance takes the back seat as compared to her sexy poses. Top swimming stars do would not like to miss the opportunities for making a fortune. In real terms, prize-money accrued out of a bunch of gold medals is kindergarten stuff as compared to the massive returns an attractive pose in the swimsuit may fetch for a top athlete. Sport sells but sex sells better! Yes, those poses looking at which the viewer roll their eyes and sigh in exasperation. Whether it is right or wrong from the sociological point of view, female swimmers are presented by both the print and electronic media, by highlighting their physical assets. The articles also emphasize the swimmer’s sexuality and the photographs are mostly to highlight their sexual features. When they get contracts as models by the multinational giants, the advertising people make their figure more glamorous by lighting and make-up. Her swimming talents take the backseat for a while. Her breathtaking and flawless skin and endless legs are given prominence. Her ripping muscles are made to look more attractive. And sky is the limit for the imagination of

Business Economics Essay Example | Topics and Well Written Essays - 1250 words - 1

Business Economics - Essay Example Demand elasticity varies with necessities versus luxuries. Since necessities are important they tend to be inelastic, which means even though prices change by much the quantity demanded does not change by much because of the said reason (Mankiw). If water prices suddenly increased, we do not expect consumption of water to plummet sharply. On the other hand, luxuries tend to be elastic. If for example the price of yacht suddenly increased, the affluent can opt for other hobbies causing a much decline in the quantity of yacht demanded. The availability of close substitutes also affects the elasticity of demand. Specifically, commodities with available close substitutes such as butter are observed to have an elastic demand (Mankiw). It can easily be replaced by margarine; therefore demand for such product will decline by a great magnitude. On the other hand, since egg has no close substitute demand for such is inelastic. Lastly, time horizon also constitutes a factor in the price elasticity of demand. â€Å"Goods tend to have more elastic demand over long time horizons† (Mankiw). This is explained by the fact that longer time horizon gives consumers more flexibility to alter their consumption pattern such that goods whose price are increased or are relatively higher can be replaced. Wage is one of the costs in production. Depending on the type of industry, wage can be a huge part of the total cost. In the insurance industry for example, where the cost of sales people and managers are paid through wages, wage increase can represent a huge boost of the total cost. Since wage is considered a variable cost, an increase in wage constitutes an increase int he variable cost. With fixed amount of production or quantity, an increase in wage also increases the average variable cost. Also, since an additional payment in wage is an increase in the extra cost for every output produced, by definition marginal cost also